The classic framework used to identify a company's strengths, weaknesses, opportunities, and threats related to multiplying their revenue and gaining a greater competitive advantage for over sixty years.
Linda is an amazing marketer. She has helped my business not only with fresh ideas but implementation as well. She is an amazing asset that truly understands the needs and wants of your client and how to be the solution. I highly recommended her services. She is one of a kind!
Growth companies use their strengths like the weapons they are meant to be - wisely and often. The truth is your strengths are in need of a good polishing - so let's do it.
Your results are multiplied when you identify and remove the fluff, confusion, and roadblocks that stand in the way of buyers. Incorporate your natural strengths along with your opportunities to overcome your weaknesses.
Your assets are often missed opportunities that you haven't considered or realized as they sit right under your nose. Do you need to PIVOT to find your opportunities?
Revenue generation is lost when copy is weak or essential power elements are missing. Avoid threats to your livelihood while you create a greater advantage.
Are you confused or overwhelmed, trying to figure out how to get better results? I bet you have a wonderful program that's guaranteed to help your prospects live a better life, but... are you telling your story in a way that makes sense with your ideal clients?
The truth is, your prospects feel your pain.
When they come to your website they're confused by:
They just aren't sure if they should take the next step.
Online marketing has so many dials, switches, doodads, strange words, offers and gismos it can make you crazy trying to get it straight. (Some technical language added in there.) Not to mention how quickly things change. While you're spending your time trying to figure this all out your real work isn't getting done.
Talking to clients and bringing in the bankroll.
So let me take a look at what's going on.
As long as we can solve your problems with solid and proven formulas then you're in the right place.
...when you're tired of thrashing around trying to make sense of all the courses and gurus that have turned your mind to mush. You've spent enough sleepless nights working on everyone's secret whatchamacallit that is guaranteed to deliver the gold, you've lost track of what you're doing... it's enough to make you SCREAM.
Now...take a cleansing breath.
The Good News: I'm here to help you Identify what makes you special, unique, alluring, and irresistible...aka the shiny factor.
Let's look for solid answers on ONE specific area
Who else is going to tell you about the dreaded spinach in your teeth and how to be irresistible, but your new Best Friend ?
That's why I'm here.
When you schedule your analysis you'll get a link to your Conversion SWOT Analysis questionnaire. Before we hop on the call, I'll review the information you've provided in the questionnaire.
We'll talk about it on our call to make sure I understand everything that's going on
The thing is, to get the most from the Conversion SWOT Analysis you need to share what is happening in the background.
You will need to tell me how you want to be seen in the marketplace and I'll show you how to get there. The straightest path possible, no zig zagging around.
I dig deep into your offer; I start by looking at the end of the food-chain. Conversion starts at the offer then I'll work my way backwards. I'll be looking for the missing links that make you - special and irresistible.
Your story needs to be told in everything you do. It doesn't matter that you're tired of talking about your "it factor" that made you famous, successful, or the go-to person, people need to have a reason to buy from you. The truth is, your story has all the gems you'll need to make you the shiny object you want to be.
I'll reframe it in a fresh new way that will get the attention of your prospects who need what you're offering. Even if your space is loaded with 'name your speciality' on every street corner, there's something you've got that 'they' want.
It's a matter of framing it to your advantage. Putting the spit and polish on it.
If you've been listening to all the experts your mind is likely spinning around like a whirlpool, trying to figure out what to do next, then this analysis will be the breath of fresh air you've been praying for. There is actual meat on the bone here, no fluffy concepts or kumbaya songs. You'll know where you stand and how to fix your problems once and for all.
My super-power is creating novel solutions for tired, dried-out-ideas, or turning an idea on-its-head with a clever approach that adds new life. I'm a highly skilled and trained conversion-focused copywriter that will grab your readers by the collar and not let them go.
My working style is 'drama-free.' My communication style is direct, to-the-point, and persuasive. I enjoy humor and the ability to brainstorm strategies, tactics, and processes.
I'll keep you posted on the status of the project. I'll never ghost you.
My clients have been excited with the results and the value I provided.
I'm known as the go-to person for innovative solutions
in conversion-focused copy.
I ran into a client who attended one of our events five years ago and didn't invest in our signature program. Her husband picked up our new brochure at one of my recent presentations and brought it to her to read. She said that she "now understood the value of the program" and wished she'd invested in it at that time. That's a perfect example of how powerful good copywriting can convey a message more concisely.
Linda has a keen eye for the psychology of sales and conversion copywriting. She helped me edit my sales page with clear and actionable recommendations. She was quick to respond to my needs and followed up with a call explaining her insights. Her strategy suggestions were just what I was looking for. I would highly recommend her for your next sales project - copy editing.
60 minute marketing brainstorm
Deploy your SWOT Analysis
One sentence summary of what they get
One sentence summary of what they get
Yes, I get it. The place to start is the Conversion Audit to find out what's missing. When you have emails, a website, or landing pages let's find out why they aren't working.
No problem. There are different options for capturing emails. Every one has to start somewhere.
Because all the work is custom, I don't offer refunds. With all the work you'll have two rounds of comprehensive edits to make sure you get just what you need.
Building a strong brand comprises lead generation with cold leads, moving them to warm, and then conversion. The next step...
Now that you've proven yourself with a base of customers, it's time to give them a reason to come back. And bring their friends.
Easily misunderstood and often confused with content writers, copy editor, proofreader, writer, editor, wordsmith, or creative writers.
A copywriter writes high converting copy using a proprietary process based on studies in human decision-making.
I'm the one you turn to when you want to make money!
Cool, let's find out what is going on. Where are you stuck or need help.