Welcome to Shiny Object Marketing. I'm so glad you're here.
That's me, Linda James Bennett in the middle of my family. They are the reason for all that I do. They are my support system, although we're short a couple of people - these are the regulars.
My Mission and Passion
Make Marketing Simple For the Non-Marketer
As a salesperson for AT&T for most of my life, I fell in love with direct response copywriting while attending a seminar with Dan Kennedy back in the 90's. I was mesmerized by the concepts and the magic that copy could have on a business. He told stories of how a simple series of letters could completely transform a company from average to outstanding.
I was hooked.
I studied everything I could about writing: all about stories, business sales letters, websites that convert, sales and landing pages, writing books/ghostwriting, email sequences in all forms (nurturing, sales, follow up, engagement) and blogging.
And it all came down to how to put it all together to make a sale - or multiple sales.
I found that I was pretty good at generating sales, ideas, strategies, and out-of-the-box tactics for bringing in the cash. Friends would ask me how to solve their copy, advertising, and sales problems. I realized there's a big blue ocean of people who aren't marketers that need marketing help - desperately.
I love the challenge of moving people from the idle state with their credit card safely tucked away in their wallet, to having them reach into the wallet, open it up, and enter those magically numbers that make the cash register ring. (even if you don't have a cash registers that makes noise)
And the reason for being, is to deliver a product or service that will change their life for-the-better. It's all about a transformation - for them and you.
And marketing doesn't have to be complicated and expensive... unless you like that sort of thing.
Being fair and kind is my DNA. Secondly, it's about finding the easiest solution that is unique, compelling, and simple.
Let's do it right and let's do it the easy way. Let's find the shortest and quickest path to 'YES'.
The truth is, some will join you now, some will join you later, and some just aren't going to come no matter what you do. So let's focus on the low hanging fruit and run with it. All too often people obsess about those that are never going to be part of your tribe no matter what you do, they just aren't that into you. And, (drumroll please...) there are more people who will love what you offer, who are outliers.
Do No Harm
I value preparation and planning. Let's be sure what we're doing and why. My experience and background are what you're buying. I'm looking for the best path to get you to your goals without misrepresenting you, being a scammer, or other crazy schemes.
What's the Outcome?
The truth is there are a variety of ways to solve any problem, but let's focus on your outcome. What is it you truly want? What will make the biggest impact for your client?
We come from different places and backgrounds, that are reflected in our values and passions. Respect for others is a value without compromise. I take the assignment seriously while enjoying time with my clients.
Know Your Lane
We love being an armchair quarterback on a Sunday afternoon, however what you want may look more like a purple pony with three legs instead of the Kentucky Derby winner. Trust the system and the process.
What others say...
Linda is an amazing marketer. She has helped my business not only with fresh ideas but implementation as well. She is an amazing asset that truly understands the needs and wants of your client and how to be the solution. I highly recommended her services. She is one of a kind!
Foliage Wealth Management
I ran into a client who attended one of our events five years ago and didn't invest in our signature program. Her husband picked up our new brochure at one of my recent presentations and brought it to her to read. She said that she "now understood the value of the program" and wished she'd invested in it at that time. That's a perfect example of how powerful good copywriting can convey a message more concisely.
Gail Doby Coaching and Consulting
Linda has a keen eye for the psychology of sales and conversion copywriting. She helped me edit my sales page with clear and actionable recommendations. She was quick to respond to my needs and followed up with a call explaining her insights. Her strategy suggestions were just what I was looking for. I would highly recommend her for your next sales project - copy editing.
Ceo Anita Toth
100% Original Conversion-Focused Copy
I will never give you copy that has been scraped or stolen from other sites. I work hard to give my clients the best conversion copy possible. You have many options before you, getting shoddy copywriting shouldn't be one of them. Being a copywriter takes time, so you can expect your project to take the time it deserves. Even a fast copywriter needs to let their work settle before they ship it out, because what I say matters... to you.
Linda James Bennett