Marketing Made Simple For Service-Based Professionals
Skip the hype and confusion to get the results you want.
My Mission and Passion
The Marketing Made Simple Formula
As a service-based business, you are painfully aware that marketing is a 'job to be done'. And sadly enough, it's one that takes a massive chunk of your day, week, and even month, because, without marketing, you can't help people.
Marketing drives sales. Sales equal clients. Clients equal money.
It is a beast that has to be fed.
Your mission was to help people, but it became secondary because somebody has to be in charge of the marketing strategy, execution, and evaluation. As the owner, founder, or solopreneur, that person is YOU.
You've poured hours into crafting your services, and now you have to untangle marketing knots.
I understand how complicated marketing is for service-based entrepreneurs. When I went out on my own as a copywriter, I found that all the years I'd spent selling for AT&T didn't teach me what I needed to know about:
- lead generation
- customer profiling
- creating winning offers
- packaging services
- marketing channel strategies
Which was ironic because I'm in sales.
It was apparent, you don't know what you don't know. And that was me.
The only way that I could help people was to figure this out for myself.
Searching and learning from one marketing guru to another, I was overwhelmed and ready to throw in the towel. (Have you experienced that too?) Each marketing expert had their own spin on marketing that was slightly different leaving me exhausted trying to find my way. Armed with hope, persistance, and my credit card I was looking for answers.
Much like Dorothy in the Wizard of Oz I was looking for the yellow brick road to marketing success. The more I dug in the worse it got until I realized I had lost focus and I had become a marketing junkie. Not only lost focus but lots of money invested in courses, groups, and conferences.
From crazy expensive ad campaigns to multi-step funnels that branched off in endless loops, I was brain dead. I found myself in a learning bubble without direction while losing hope for 'the right solution'.
Marketing Doesn't Have to Be Exhausting
My wakeup call came when I realized there is a common thread among marketing experts. Marketing doesn't have to be complicated, confusing, and expensive. When I turned off the noise surrounding me it became clear, marketing is really simple... if you want it to be.
A friend reached out to me, needing copywriting help for his business. Diving in, it was apparent that his problem wasn't just copywriting. Like hundreds of entrepreneurs I talk with they're rocking and rolling with all of their skills and talent, but they need a flywheel to generate leads, sales, and build relationships. He was desperate for someone to make marketing simple.
I created the lead generation system that turned his business around. I connected the dots for him while taking the marketing task off his plate... making marketing simple.
From that point on, I was hooked.
When Friends Ask for Help
Friends would ask me how to solve their copy, advertising, and sales problems. I realized there's a big blue ocean of people who aren't marketers that need marketing made simple.
I learned storytelling, business sales letters, websites that convert, sales and landing pages, writing books/ghostwriting, understanding human psychology, email sequences in all forms (nurturing, sales, follow up, engagement), and blogging.
Making a Flywheel
And how to apply that flywheel to make marketing work for you.
It's all about a transformation - for your client and you.
And marketing doesn't have to be complicated and expensive... unless you like that sort of thing.
I like the simple things in life like straightforward answers, simple problems, and simple marketing. The truth is once you boil it all down, it is simple. My clients see results when we use human psychology, along with unique and compelling offers.
Let's do it right and let's do it the easy way. Let's find the shortest and quickest path to 'YES'.
The truth is, some will join you now, some will join you later, and some just aren't going to come no matter what you do. So, let's focus on the low hanging fruit and run with it. All too often, people obsess about those that are never going to be part of your tribe no matter what you do, and they just aren't that into you. And, (drumroll please...) more people will love what you offer, even some who are outliers.
Do No Harm
I value preparation and planning. Let's be sure what we're doing and why. My experience and background are what you're buying. I'm looking for the best path to get you to your goals without misrepresenting you, being a scammer, or other crazy schemes.
What's the Outcome?
The truth is there are a variety of ways to solve any problem but let's focus on your outcome. What is it you truly want? What will make the most significant impact on your client?
We come from different places and backgrounds, which is reflected in our values and passions. Respect for others is a value without compromise. I take the assignment seriously while enjoying time with my clients.
Know Your Lane
We love being an armchair quarterback on a Sunday afternoon, however, what you want may look more like a purple pony with three legs instead of the Kentucky Derby winner. Trust the system and the process.
What others say...
Linda is an amazing marketer. She has helped my business not only with fresh ideas but implementation as well. She is an amazing asset that truly understands the needs and wants of your client and how to be the solution. I highly recommended her services. She is one of a kind!
Foliage Wealth Management
I ran into a client who attended one of our events five years ago and didn't invest in our signature program. Her husband picked up our new brochure at one of my recent presentations and brought it to her to read. She said that she "now understood the value of the program" and wished she'd invested in it at that time. That's a perfect example of how powerful good copywriting can convey a message more concisely.
Gail Doby Coaching and Consulting
Linda has a keen eye for the psychology of sales and conversion copywriting. She helped me edit my sales page with clear and actionable recommendations. She was quick to respond to my needs and followed up with a call explaining her insights. Her strategy suggestions were just what I was looking for. I would highly recommend her for your next sales project - copy editing.
Ceo Anita Toth
100% Original Conversion-Focused Copy
I work hard to give my clients the best conversion copy possible. You have many options before you, getting shoddy copywriting shouldn't be one of them. Being a copywriter takes time, so you can expect your project to take the time it deserves. Even a fast copywriter needs to let their work settle before they ship it out, because what I say matters... to you.
Linda James Bennett