Transform Your Marketing Results From Stuck to Predictable, Sustainable, and Profitable in 90 Days

Let's Get This Done

Conversion 
plan​

Definition:

Con-ver-sion  plan

The classic framework used to identify a company's strengths, weaknesses, opportunities, and threats related to multiplying their revenue and grow goals.

Jenna Rancourt

Financial Consultant

Linda is an amazing marketer. She has helped my business not only with fresh ideas but implementation as well. She is an amazing asset that truly understands the needs and wants of your client and how to be the solution. I highly recommended her services. She is one of a kind!

What Is a Conversion Plan?

How This Simple 4 Step Framework Will Easily Transform Your Business in Ways You Couldn't Imagine

Strengths

Growth companies use their strengths like the weapons they are meant to be - wisely and often. What is your irresistible offer?

Weakness 

Your results are multiplied when you identify and remove the fluff, confusion, and roadblocks that stand in the way of buyers.

Opportunities

When your assets are properly laid out you are poised for sustainable growth and profitability.

Threats

Avoid threats to your livelihood when you have a carefully crafted conversion plan.

What Makes a Conversion Plan Your New Best Friend?

Are you confused, stuck, or overwhelmed, trying to figure out how to get better results? I bet you have a wonderful program that's guaranteed to help your prospects live a better life, but... are you dialed in to your ideal customers true problems, frustrations, and challenges?

The truth is, your prospects feel your pain. 

When they come to your website they're confused by: 

  • images that don't feel right
  • text that's way too small to read
  • garden-variety feel-good messages
  • a jumble of articles scattered around
  • weak offers
  • clunky navigation
  • asking for the sale way too soon
  • countless uninspiring facts about you
  • the promise of 'more' webinars

They just aren't sure if they should take the next step.

I understand.

Online marketing has so many dials, switches, doodads, strange words, offers and gismos it can make you crazy trying to get it straight. (Some technical language added in there.)  Not to mention how quickly things change. While you're spending your time trying to figure this all out your real work isn't getting done.

Talking to clients and bringing in the money.

So let me take a look at what's going on.

As long as we can solve your problems with solid and proven formulas then you're in the right place.

​

A Conversion Plan is for:

...when you're tired of thrashing around trying to make sense of all the courses and gurus that have turned your mind to mush. You've spent enough sleepless nights working on everyone's secret whatchamacallit that is guaranteed to deliver the gold, you've lost track of what you're doing... it's enough to make you SCREAM. 

Now...take a cleansing breath.

The Good News: I'm here to help you Identify what makes you special, unique, alluring, and irresistible...aka the shiny factor  in the right order, at the right time, and with the right words.

​

A Conversion Plan will fix:

  • The broken offer that isn't converting, although it looks great
  • Why your target audience doesn't respond to your offer when you've told them everything they need to know
  • The unnecessary and confusing language that is working against you
  • The missing elements your people are looking for that provides the safety net they want
  • The often overlooked strategy that all the big-time copywriters include in every piece
  • Why emotional connections are the glue for conversion-focused copy and how to apply it with just the right touch
  • The patchwork of things that you've cobbled together trying to get the right formula for sustainability


A Conversion Plan is NOT for:

  • The person who loves a complicated sales process that includes unlimited gizmos and gadgets.
  • The person who thinks that persuasion copy and direct response is manipulation and wrong.
  • The person who is a pain-in-the-butt and/or will give this to your bookkeeper, assistant, friend for their valued opinion. Only one person can drive the bus - me.
  • The person who believes that the magic is in the funnel mechanics first and copywriting second.
  • The person who believes they can hack the process with ninja tricks. 
  • The person who doesn't invest in advertising or copywriting.
Who else is going to tell you about the dreaded spinach in your teeth and how to be irresistible, but your new Best Friend ? 
That's why I'm here.

The Customer Journey... 

The starting point for all products and services.

  • ​step 1 Awareness
    The truth is even if you're a well-known brand, if you aren't targeting your audience with the right message, on the right medium, and at the right time - it will fail. Sales will falter and you will be frustrated.
  • STEP ​2 - Engagement
    Why does your business deserve to exist? What value do you bring to the market? How will you bring them the solutions they are looking for?
  • STEP 3 - subscribe
    How do you get your audience to dive into your world? What is it going to take for them to want to know more about how you will help them? What is the right medium to use with your messaging?

Get these wrong and you will be stuck and leaking profits

What's Next...

Three simple steps that will rocket your results.

1

​It Starts With Conversations + Information

​When you schedule your call you'll get a link to your Conversion Plan questionnaire. Before we hop on the call, I'll review the information you've provided in the questionnaire.

We'll talk about it on our call to make sure I understand everything that's going on.

The thing is, to get the most from the Conversion Plan you need to share what is happening in the background.

You will need to tell me how you want to be seen in the marketplace and I'll show you how to get there. The straightest path possible, no zig zagging around.

  • At the end of the call, we'll know if this is the right path for you.
    • We'll talk about your budget and timelines.
    • We'll define the scope of the project.
    • Who the people are that will be involved along with their roles.
    • The Key Performance Indicators (KPI) to evaluate our success. 
    • After our conversations I'll develop a scope of work, goals, ongoing needs, and deliverables.
    • I work month-to-month with a simple engagement agreement. It allows you to cancel at any time.
2

​The Necessary Background + Analysis

I dig deep into your offer; I start by looking at the end of the food-chain. Conversion starts at the offer then I'll work my way backwards. I'll be looking for the missing links that make you - special and irresistible. 

Your story needs to be told in everything you do. It doesn't matter that you're tired of talking about your "it factor" that made you famous, successful, or the go-to person, people need to have a reason to buy from you. The truth is, your story has all the gems you'll need to make you the shiny object you want to be.

I'll reframe it in a fresh new way that will get the attention of your prospects who need what you're offering. Even if your space is loaded with 'name your speciality' on every street corner, there's something you've got that 'they' want.

It's a matter of framing it to your advantage. Putting the spit and polish on it.

3

What Happens After the Conversion Plan?

If you've been listening to all the experts your mind is spinning with tactics and solutions, then this plan will be the breath of fresh air you've been praying for. There is actual meat on the bone here, no fluffy concepts or kumbaya songs. You'll know where you stand and how to fix your problems once and for all. 

Strengths

  • What is your shiny factor that must be included in everything you do.
  • How to transform your marketing with a strategy that will be your secret weapon.
  • Marketing that speaks to your audience with words that work like a magic wand.
  • Confidence in your work that's reflected in your results.

Weakness

  • What is stopping your audience from taking action and how to fix it.
  • Even if your industry does it differently you'll know how to convert people into buyers.
  • You will understand what it is your buyer needs to take you seriously.

Opportunities

  • The most desirable and unique power play that you should include in all your marketing.
  • A breakthrough approach to your marketing that is solid gold.
  • A hook that appeals to your target audience that's hiding in plain sight.
  • Take advantage of changing markets with skill and knowledge.

Threats

  • The strategies that your competition is using to gain marketshare.
  • How competitors are overcoming objections that influence your results.
  • How your positioning is reflected in your marketing and making you look weak.

The Conversion Plan Uses A Classic Formula To Help
You Attract And Land Your Best Clients.

Copywriting SWOT Analysis

Meet your conversion copywriter​

My super-power is creating novel solutions for tired, dried-out-ideas, or turning an idea on-its-head with a clever approach that adds new life. I'm a highly skilled and trained conversion-focused copywriter that will grab your readers by the collar and not let them go.

My working style is 'drama-free.' My communication style is direct, to-the-point, and persuasive. I enjoy humor and the ability to brainstorm strategies, tactics, and processes.

I'll keep you posted on the status of the project. I'll never ghost you.

Linda James Bennett

Who Is the Creative Writer
vs
Conversion Copywriter and why you should care​

Creative Writer

  • Focused on brand or audience building and softer outputs
  • Generally measured on impressions and likes
  • Can work across all channels and media
  • Leverages persuasion and design skills
  • Right-brain thinking

Conversion copyWriter

  • Focused on on-page and by-email conversion
  • Measured on revenue, leads, micro-conversions, referrals, retention, average order
  • Generally works online, in-app, and on mobile
  • Leverages skills in UX (user experience), analytics, persuasion, decision-making, direct response, and design
  • Left- and right-brain thinking

What They Said...

My clients have been excited with the results and the value I provided.
I'm known as the go-to person for innovative solutions
in conversion-focused copy.

Gail Doby

Business Coach

I ran into a client who attended one of our events five years ago and didn't invest in our signature program. Her husband picked up our new brochure at one of my recent presentations and brought it to her to read. She said that she "now understood the value of the program" and wished she'd invested in it at that time. That's a perfect example of how powerful good copywriting can convey a message more concisely.

Anita Toth

Consultant

Linda has a keen eye for the psychology of sales and conversion copywriting. She helped me edit my sales page with clear and actionable recommendations. She was quick to respond to my needs and followed up with a call explaining her insights. Her strategy suggestions were just what I was looking for. I would highly recommend her for your next sales project - copy editing.

You Deserve the Best

The Ultimate Easy Button

Pros for acting now

  • A deep dive into your work product to find the missing or broken pieces that are costing you big dollars.
  • A video and a written report with specific action items for course correction.
  • Suggestions and recommendations based on proven sales strategies not special programs or expensive whatchamacallits.
  • A conversion copywriting approach uses human psychology-to-decision making for optimal results.
  • Pivot to new markets and untapped opportunities that are easy to deliver giving you a greater advantage and 10x your revenue.
  • Coaching and consulting for results that provide tangible outcomes not feel good concepts and more positive thinking.

Cons for not taking action

  • Continue wondering what's not working and waiting for the phone to ring.
  • Continue wondering how you're going to get all those freeloaders on your list to take action.
  • Continue to reach out for free advice, where you can find it
  • Continue pointing the finger at colors, fonts, and buttons as your problems
  • Continue thinking it's just ok, while you're in analysis paralysis
  • Continue not getting the hook right that targets your ideal client.

Conclusion:

  • A Conversion Plan is the fastest and easiest way to identify what's not working, where to put the pedal to the metal, up-sells for additional revenue, and getting the sure-fire fixes you want and need to be irresistible.  
  • So irresistible, your clients will be attracted to your programs like bees to honey on a warm spring day. Your appeal will cut like a knife through all the competition to alert just the right people. Instead of fearing your competition your brand will be compelling and a siren to your ideal customers.
  • Conversion copy is what you need when you are trying to generate cash. The reason for bringing in a professional is the same reason you go to a cardiologist (a specialist) instead of a family doctor (generalist) when you're having chest pains. 
  • I'll identify just what you need to increase your shiny factor that makes you unique, different, and irresistible with action packed strategies that are simple, fast, and easy to implement.

What Are You Waiting For... 
Let’s Get Started!

The Ultimate Easy Button

Easy and Predictable
Initial Call

60 minute discovery call to
growth and profitability

$250
  • Live video call to walk through your marketing
  • A written transcript  of the call
  • Solid feedback to get you results
Click to Schedule Now
Conversion 
Discovery Map

Complete Plan
 (your Initial Call will be credited to your investment)

$1999.
  • Discover the power of sales copy to grow your business
  • Pivot into additional areas for multiple income streams
  • A comprehensive written report detailing my findings
  • A video to show you where to make the necessary changes
  • Follow up calls for clarity and status
  • Detailed based on your stated goals
  • Competitive research to determine your unique position in the marketplace
  • Identify where you are leaving money on the table
  • Key Performance Indicators for your success
Conversion  Roadmap

Deploy your Conversion Plan 
 (your Initial Call will be credited to your investment)

​
$3299*
  • Discover the power of sales copy to grow your business
  • Pivot into additional areas for multiple income streams
  • A comprehensive written report detailing my findings
  • A video to show you where to make the necessary changes
  • Follow up calls for clarity and status
  • 2 - 30 minute private coaching calls
  • A marketing plan to implement the elements of the Conversion Plan
  • Competitive research to determine your unique position in the marketplace
  • Hand off to your team to implement
  • Quickly address the holes in your existing marketing plan to fill the gap
  • Identify where you're leaving money on the table and how to capitalize on it
  • Key Performance Indicators for your success
  • What do your customers say about you to get more sales
  • How to create the profile that attracts you to your ideal customer
  • * Custom plans are available for more extensive needs
  • Apply to all your marketing efforts for transformation
>