​When you schedule your call you'll get a link to your Conversion Plan questionnaire. Before we hop on the call, I'll review the information you've provided in the questionnaire.

We'll talk about it on our call to make sure I understand everything that's going on.

The thing is, to get the most from the Conversion Plan you need to share what is happening in the background.

You will need to tell me how you want to be seen in the marketplace and I'll show you how to get there. The straightest path possible, no zig zagging around.

• At the end of the call, we'll know if this is the right path for you.
  • We'll talk about your budget and timelines.
  • We'll define the scope of the project.
  • Who the people are that will be involved along with their roles.
  • The Key Performance Indicators (KPI) to evaluate our success. 
  • After our conversations I'll develop a scope of work, goals, ongoing needs, and deliverables.
  • I work month-to-month with a simple engagement agreement. It allows you to cancel at any time.

I dig deep into your offer; I start by looking at the end of the food-chain. Conversion starts at the offer then I'll work my way backwards. I'll be looking for the missing links that make you - special and irresistible. 

Your story needs to be told in everything you do. It doesn't matter that you're tired of talking about your "it factor" that made you famous, successful, or the go-to person, people need to have a reason to buy from you. The truth is, your story has all the gems you'll need to make you the shiny object you want to be.

I'll reframe it in a fresh new way that will get the attention of your prospects who need what you're offering. Even if your space is loaded with 'name your speciality' on every street corner, there's something you've got that 'they' want.

It's a matter of framing it to your advantage. Putting the spit and polish on it.

If you've been listening to all the experts your mind is spinning with tactics and solutions, then this plan will be the breath of fresh air you've been praying for. There is actual meat on the bone here, no fluffy concepts or kumbaya songs. You'll know where you stand and how to fix your problems once and for all. 

Strengths

• What is your shiny factor that must be included in everything you do.
• How to transform your marketing with a strategy that will be your secret weapon.
• Marketing that speaks to your audience with words that work like a magic wand.
• Confidence in your work that's reflected in your results.

Weakness

• What is stopping your audience from taking action and how to fix it.
• Even if your industry does it differently you'll know how to convert people into buyers.
• You will understand what it is your buyer needs to take you seriously.

Opportunities

• The most desirable and unique power play that you should include in all your marketing.
• A breakthrough approach to your marketing that is solid gold.
• A hook that appeals to your target audience that's hiding in plain sight.
• Take advantage of changing markets with skill and knowledge.

Threats

• The strategies that your competition is using to gain marketshare.
• How competitors are overcoming objections that influence your results.
• How your positioning is reflected in your marketing and making you look weak.

The Conversion Plan Uses A Classic Formula To Help
You Attract And Land Your Best Clients.