Check Out My Work.

Time to see what is behind the curtain?

About my work...

Naturally, you want to see what I've done. Let me give you some background.

As a life-long face-to-face salesperson, I've faced rejection and failure. My sales career turned around when I learned persuasion selling. The craft of selling with soft skills; using stories, and creating the human connection that we all want.

 I love diving into your ideal client's mind to pull out the nuggets that will make them enroll, buy, or start a conversation with you.

My clients have enjoyed working with a copywriter who has more insights than just writing. We all bring our unique skills to our craft that come from our life experiences.

My background as a mom of a special needs child taught me to empathize and be intuitive with others.  I've learned to anticipate and think ahead as a natural part of my routine. To be strategic as well as tactical.

Reading is one of my favorite past times, along with watching TV dramas. Watching how stories are put together is more than entertainment for me. There are insights into your potential buyers persona in the TV shows that they enjoy. 

When we work together I'll ask you, what do your buyers watch, read, or do for fun.  The information is essential when crafting copy that speaks to their values. Just for fun - ask your clients those questions.

The examples I  provide below are a small portion of my work.

The samples cover:

  • direct response to connect
  • email campaigns to sell
  • landing/sales pages to sell tickets
  • websites to engage
  • long brochures to explain a comprehensive program
  • lead magnets for lead capture
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Websites and Sales Pages

High-converting webpages need to take the reader on a journey.


The reader is looking for a solution to their problem, and they have found it... when they landed on your site.


Both the websites and sales page satisfies all the mental checkboxes they need to take action. Know. Like. Trust!

  • Websites and sales pages take careful planning.
  • Understanding your audience and their motivation is essential to converting your visitor to a lead.
  • It's the balance between the right copy and complimentary images that successfully moves your audience to your call to action.


Click on the images below to see more details.

Lead Magnets

Lead Magnet or Free Reports cover a variety of topics and purposes. From checklists, how-to articles, and must-have information that will make your reader's life easier.

Creating just the right one is easy when you understand the wants and needs of your audience.

Free reports are also used as a tool to determine interest in new products or services.

Step One: Capture leads on your website with a valuable report or piece of information for your visitors.  You are providing your audience with useful information in exchange for their email address.

Step Two: Start your conversation with an email sequence.


Click on the images below to see more details,

Brochure, Email Campaigns, 
and Direct Response Print

On-line and off-line marketing collateral are tools to move your prospect through the customer journey in a seamless manner.

We are ultimately moving them to the point where they feel like they know you and trust you.

  • The email series were part of a marketing campaign to sell tickets to events.
  • The program brochure is a comprehensive marketing piece that is used to sell coaching programs.
  • The direct response letter was sent to a cold list to get leads.


Click on the images below to see more details.

relationship boosting email roadmap

My background

I've stepped into my copywriting life from a lifetime of face-to-face sales to take all the best elements of your business and transform it into a
simple and straightforward message that appeals to your ideal audience.

Below are some of the resources I turn to when I'm working through my writing process.

Digital Marketer has the coolest marketing strategies around.

 Storytelling

Ray Edwards tells some of the greatest stories along with Donald Miller's Storybrand methodology.

 Conversion-Focused Copy

Joanna Wiebe and all the 10X programs.

 Direct-Response Copy

Dan Kennedy, AWAI/Ryan Deiss

Have you seen enough?
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